AC/DC / Official Artist Site
AC/DC is a bold in your face band. They are loud and they kick ass. They needed a site that supported that "Balls to the Wall" message. The site imagery utilizes all of their covers, and icon visual elements from throughout their career. They are collaged together to bring fun, color, entertainment and an overall loudness to the site. The content is bold and proportions are played with for emphasis. The site is a comprehensive look at their career without overwhelming the user as they navigate.
This site entailed a great deal of smart UI and mulitple views for
visualizing content.
The homepage and the music page incorporated jCoverFlip which
dimensionalized our animated Spotlight/Slideshow feature slider.
The music page also incorporated dual visuals for slide and grid views.
The photos page were spread out on full screen width, using modern
practices such as CSS3 and responsive web design.
The community also was designed to highlight users that were active and
presently involved in conversation, which was a way in which the UI
allowed active members to be rewarded.