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Gold Track

Drupal Version: 
Why does this website deserve to win?: 
Perfectly demonstrates how Drupal can rise above stock layout and deliver rich engagement with no restrictions on creative presentation. Gold Track makes selecting and customising a Track Day event a seamless experience whilst the custom developed Xpress one-page checkout kills abandonment at the cart dead. Well planned CMS using the Rubik theme allows the company to manage all event details and availability is controlled so the last place on any event cant be double booked. Customers are incentivised to accrue "Track Miles" and redeem at the checkout. Gold Track is regarded as the No.1 track day event provider in the UK - this is how Drupal stood up and helped deliver on the promise
Website Launch Date: 
Monday, January 10, 2011
How It Was Done (optional): 
Complex ordering simplified for Events and options in a custom light box solution Dynamic calendar enables 2-years to be displayed on the site with past events greyed out Xpress checkout integrates with Ubercart and provides a genuine one-page checkout Users can purchase annual membership and draw down on an event by event basis using a personal code for checkout
Owner's name: 
Gold Track
Development Company: 
mwa Digital
mwa Digital builds open source content managed Websites using the Drupal framework. We just love Drupal – our client collaboration Intranet runs on Drupal, our project management system runs on Drupal, and we have some really exiting client sites built by our Drupal experts.