Subscribe via iCalDJO Global
When DJO Global, a billion dollar company providing intelligent medical devices and services, needed to update and streamline their web presence, they chose MJD Interactive as their digital agency of record. With an approach that includes in-depth analysis, MJD Interactive was uniquely qualified to take on the enormous task.
Michael Maginnis, a founding partner of MJD Interactive recalls, "DJO has 5000+ products across 12 different brands. For the first time ever a visitor to their site can view their entire product line without visiting multiple websites. The cross-sell and up-sell opportunities are tremendous. We’re expecting substantial revenue growth across all brands. On the technical side, we needed to integrate with multiple back office enterprise systems, and we chose Drupal to handle that as well as content management."
How we did it.
A big plus with Drupal is its flexibility, especially the most recent version, Drupal 7. The site needed integration with Oracle, SharePoint and a custom Intranet built on SQL. Maginnis remembers, "Drupal was a natural choice because it works well with large legacy systems. We wrote custom Drupal modules and web services to allow everything to play nice together."
The old site included links to nine separate sites for access to product information. The new site had to encompass a vast amount of data, bringing it all into one repository. Drupal is scalable to handle the load, and MJD went to their long standing partner Acquia for Drupal-optimized hosting.
The result.
The site includes all of DJO's products, services, and brands under one umbrella for the first time in the company's history. The new design and organization, with an expanded depth and breadth of information, has resulted in thrilled brand managers and happy visitors. Not only does the site have an updated look and feel, but visitors have a much easier time finding relevant information. Content structure, segmented by user types to address professionals looking for medical information and consumers looking for educational information, produces an experience tailored to the visitor.
Maginnis explains, "On the old site, a person with a single ailment like a knee injury would have to access multiple sites to find all the products and information that might help. The new site includes an animated filtering system that sorts all products by Brand, Anatomy, Indication (what hurts?) and Category.
Drupal Community Comments
Very clean design.
very clean