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Chester Racecourse

Drupal Version: 
This website looks great on mobile devices!
Why does this website deserve to win?: 

We have worked with Chester Racecourse since 2009 - initialy moving their 6 websites to a Drupal multisite install. In Summer 2010 we revisited the site to see how we could improve its usability and user journeys. One of the main comments we received from the usability studies was that the homepage and primary navigation structure was too complex. Based on this feedback, we opted for a splash page that would lead users to the main areas of the site. To ensure the splash page didn’t become a barrier to search engines, we built it around a light box, meaning that it sits on top of the main homepage so it does not affect the site’s ranking. It is also able to be edited, so key promotions such as the May Festival or Christmas events can be easily communicated throughout the year.

In addition to the new splash page, we restructured the site’s primary navigation to be more meaningful to the different types of users visiting the site. Using JQuery, we built an interactive site map to give a useful overview of where everything is at the racecourse. We also enabled the use of custom fonts that match the font used in Chester Races’ print based marketing.

Website Launch Date: 
Monday, August 15, 2011
Chester Races
Owner's name: 
Chester Races
Development Company: 
Hydrant Ltd
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Drupal Community Comments

Just love the way it flows and the fact that all the information is literally a click away!