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Bad Boy

Drupal Version: 
Why does this website deserve to win?: 

MJD Interactive Agency and Bad Boy, a leading action sports and mixed martial arts lifestyle brand, recently launched a new website and online store at

The new site puts a great deal of emphasis on social interaction with Bad Boy’s audience. Integration with Facebook, Twitter, and Google services were a priority from the beginning to help customers interact with the brand and their favorite athletes. The robust experience includes a dedicated Community section to bring longtime supporters and new fans of the brand into the conversation. The site will also feature content rich photo and video galleries, constantly updated news, and a completely renovated state of the art shopping experience.

“The MMA consumer is particularly tech savvy,” said Robin Offner, CEO of Bad Boy. “We completely reconstructed our website and online store to meet the needs and expectations of our fans. Our goal was to create a one-stop-shop online experience where consumers can get the latest information about MMA and Bad Boy. Working with MJD Interactive Agency was a great experience. They are truly experts in the field of e-commerce and online marketing, and a fun group to work with. We had tight launch deadlines, and they nailed it.”

The site was built with Drupal and Drupal Commerce as the Content Management System and e-Commerce framework. “Drupal and Drupal Commerce allowed us to do some really cutting-edge things on the site. Bad Boy sponsors some of the elite MMA fighters in the world, such as Mauricio “Shogun” Rua and Ross Pearson. We were able to combine social elements like an athlete’s Facebook and Twitter feed, along with novel things like an athlete locker which shows fans what gear each athlete uses, along with an easy path to purchase those items,” said Jeremy Duimstra, CEO of MJD Interactive Agency. “The site recently won a prestigious ADDY award for design at the annual San Diego ADDY Awards.”

Website Launch Date: 
Friday, January 20, 2012
Bad Boy
Owner's name: 
Bad Boy
Development Company: 
MJD Interactive Agency
MJD Interactive Agency helps our clients revolutionize brands and grow business with innovative, award-winning digital experiences. We are Redefining Interactive™ - stepping on the gas by building immersive experiences wherever our client's audience engages with them in the digital world. We combine research, strategy, design, marketing and technology to allow our clients not to just compete, but win.